The Introduction of Fujian Lixiong Food Co., Ltd
Fujian Lixiong Food Co., Ltd. was established in May 2021. It was formerly Zhangzhou Bailedu Food. It is a large - scale leisure food enterprise for baked pastries integrating research and development, production, sales, and service. With an annual output of 20,000 tons, it meets the product demands of different age groups. The enterprise has long - term cooperation with brands such as Three Squirrels, Be & Cheery, and LYFEN . The cooperative products are sold on the e - commerce platforms of these brands.
The company is located in Jinfeng Development Zone, Xiangcheng District, Zhangzhou City, Fujian Province, China, with a total area of 30,000 square meters approximately. The total construction area is 430,000 square meters, and the total investment is 300 million yuan. The enterprise intends to introduce the WMS system and the warehousing robot system, which can achieve an annual output value of 800 million yuan. At the same time, an A1 intelligent office building is built in the industrial park, with a construction area of 3,027 square meters, which can meet the needs of daily office work, remote control, and cultural tourism, helping the enterprise achieve leap - forward development in informatization and intelligence.
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The number of management personnel and the sales team
HISTORY
In 1996
Mr. and Mrs. You established the food company at Wenzhou City, Zhejiang Province. And became one of the first batch of enterprises to obtain the food production license.
In 2012
Mr. and Mrs. You returned to her hometown, Zhangzhou City, Fujian Province, and established Zhangzhou Bailedu Food Co., Ltd. In the same year, they registered the brand "UbarUbar".
In 2017
The enterprise passed the HACCP system certification . The sales channels were targeted at the convenience store system, making it one of the first baking brands to enter MeiYiJia convenience stores.
In 2022
The shareholders invested 400 million yuan in building the industrial base in Jinfeng Development Zone. In the same year, the company was renamed "Fujian Lixiong Co., Ltd."
In 2024
The brand has undergone a comprehensive upgrade and released its exclusive brand IP. Its sales channels cover the whole country. Moreover, it has obtained the export qualification and is making inroads into overseas markets.
In 1993
You Qingsheng and his wife Zhu Mei'e, the founders of the UbarUbar brand, left their hometown and went to Guangzhou to learn baking skills, thus embarking on the path of starting a baking business.
In 2009
Mr. and Mrs. You set her sights on the medium- and short-shelf-life breads that can be kept for 90 days and independently developed the first product - butter sliced cake.
In 2014
Mr. and Mrs. You integrated the concept of "freshness" into the products and developed the industry's first pineapple bread made from fresh pineapples in industrial production, which became a hit in the industry.
In 2018
It pioneered the pumpkin toast made from plant puree, won the Cross-Strait Product Innovation Award, and achieved the first place in sales volume of the fruit and vegetable toast category. It was recognized by major customers such as LYFEN and Be & Cheery, and reached long-term strategic cooperation with them.
In 2023
After two years of refinement, the Explosion Croissant was launched in September 2023. It has been widely praised in the market and has become the third-generation blockbuster product of the enterprise.
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